Digital Marketing Plan for Vaatepuu Oy.
Skar, Hadil (2021)
Skar, Hadil
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202104074337
https://urn.fi/URN:NBN:fi:amk-202104074337
Tiivistelmä
This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital marketing practices. This digital marketing plan's ultimate goal is to increase brand awareness and loyalty, generate sales and website traffic, and build an online presence and engagement.
The theory is constructed by introducing the reader to the interconnectedness of digital marketing to content marketing-, search engine and social media marketing. SOSTAC® planning model was used to create a comprehensive structure for the final project and presentation. Theoretical framework outcome is based on online academic literature findings, from online resources, E-books and commissioning company interviews. The research was expanded through a semi-structured qualitative interview with the CEO of Vaatepuu Oy, Soile-Mari Linnemäki.
The theories introduced above were further analysed throughout the thesis in the form of five project tasks. In addition to the theory, the author conducted a competitor analysis of two other international companies providing similar services by using a SWOT analysis. All of the above-mentioned factors created the final digital marketing plan.
The project result was a detailed digital marketing plan that supports the current and future digital marketing practices of Vaatepuu Oy. The digital marketing plan will not be implemented by the author; therefore, initial implementation success and results will be solely left for the commissioning company.
The theory is constructed by introducing the reader to the interconnectedness of digital marketing to content marketing-, search engine and social media marketing. SOSTAC® planning model was used to create a comprehensive structure for the final project and presentation. Theoretical framework outcome is based on online academic literature findings, from online resources, E-books and commissioning company interviews. The research was expanded through a semi-structured qualitative interview with the CEO of Vaatepuu Oy, Soile-Mari Linnemäki.
The theories introduced above were further analysed throughout the thesis in the form of five project tasks. In addition to the theory, the author conducted a competitor analysis of two other international companies providing similar services by using a SWOT analysis. All of the above-mentioned factors created the final digital marketing plan.
The project result was a detailed digital marketing plan that supports the current and future digital marketing practices of Vaatepuu Oy. The digital marketing plan will not be implemented by the author; therefore, initial implementation success and results will be solely left for the commissioning company.