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Gamification of the sales process at a telecommunications company to improve the motivation of the salesforce
(Jyväskylän ammattikorkeakoulu, 2015)
Improving the motivation of the salesforce is an important goal which can lead to increased sales revenues. This study aims to understand how game elements can be applied to achieve this goal, and it contributes to both ...
Determinants of Competitiveness in European Regions: A Test of the Emerald Model
(Inderscience publishers, 2015)
This study assesses the impact of the dimensions of the emerald model on regional competitiveness and contributes to the competitiveness literature in moving ahead to establishing causal links with its determinants. Data ...