Leveraging Digital Tools for Enhancing Investment Promotion in Small OECD Economies
Kaha, Andero (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202403255128
https://urn.fi/URN:NBN:fi:amk-202403255128
Tiivistelmä
This thesis focuses on examining the strategies, approaches, and outcomes related to digitalisation efforts within investment promotion agencies (IPAs) operating in small economies that are members of the Organisation for Economic Co-operation and Development (OECD). Specifically, it investigates how these agencies leverage digital tools to enhance their efficiency in attracting foreign direct investment (FDI).
The thesis centres on three distinct cases of national IPAs—Costa Rica’s Coalición Costarricense de Iniciativas de Desarrollo (CINDE), the Estonian Investment Agency, and Invest in Finland—all of which demonstrate a higher-than-average utilisation of digital tools for investment promotion. The main research question is “How do digital-oriented investment promotion agencies in the small OECD economies of Costa Rica, Estonia, and Finland use digital tools to promote foreign direct investment?”. Several sub-questions supplement it.
Through qualitative document analysis and semi-structured interviews, the thesis describes the factors influencing the investment promotion agencies’ digitalisation trajectories and the resulting impacts on their operations. The thesis identifies critical success factors and the effects of employing digital tools, providing insights for creating the Estonian Investment Agency’s digital strategy and potentially for other IPAs seeking to optimise their use of digital tools in investment promotion initiatives.
The thesis centres on three distinct cases of national IPAs—Costa Rica’s Coalición Costarricense de Iniciativas de Desarrollo (CINDE), the Estonian Investment Agency, and Invest in Finland—all of which demonstrate a higher-than-average utilisation of digital tools for investment promotion. The main research question is “How do digital-oriented investment promotion agencies in the small OECD economies of Costa Rica, Estonia, and Finland use digital tools to promote foreign direct investment?”. Several sub-questions supplement it.
Through qualitative document analysis and semi-structured interviews, the thesis describes the factors influencing the investment promotion agencies’ digitalisation trajectories and the resulting impacts on their operations. The thesis identifies critical success factors and the effects of employing digital tools, providing insights for creating the Estonian Investment Agency’s digital strategy and potentially for other IPAs seeking to optimise their use of digital tools in investment promotion initiatives.