The Image of Tanzania as a safe destination
Karubi, Vivian Evarist (2024)
Karubi, Vivian Evarist
2024
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2024041216756
https://urn.fi/URN:NBN:fi-fe2024041216756
Tiivistelmä
This Bachelor´s thesis was prepared for the fulfilment of the educational standard of Haaga Helia the University of Applied Science. This study investigates the image of Tanzania as a safe tourist destination and its impact on the country´s tourism industry. Tanzania, located in East Africa, boasts a diverse range of attractions, from stunning wildlife and natural landscapes to rich cultural heritage. Despite these offerings, perceptions of safety and security can significantly influence tourists to visit. This study explores the factors that shape the image of Tanzania as a safe destination and the implications for the country´s tourism industry.
The research begins by reviewing existing literature on destination image, safety perception, and the tourism industry in Tanzania. Subsequently, a structured questionnaire survey is conducted, targeting a diverse sample of international tourists who have traveled in the past five years. The questionnaire encompasses questions about respondents' perception of safety, their travel experiences, and demographic information.
The research employs a quantitative method approach to gather data. Through surveys, collecting different points of view of travelers who have visited Tanzania, wish to visit Tanzania, or have been in the neighbouring countries, as well as analysis of online reviews and social media discussions, this study examines how safety concerns are perceived and whether they influence travel decisions. Additionally, it evaluates the effectiveness of the Tanzanian government´s efforts to promote safety and security for tourists.
The results show Tanzania is perceived positively in terms of safety by both domestic and international tourists. The study indicates that factors such as low crime rates, political stability, effective tourist safety measures, and friendly locals contribute significantly to Tanzania´s image as a safe destination. Moreover, the study also suggests areas for improvement, such as addressing concerns related to healthcare, road safety, and wildlife encounters. Overall, the thesis underscores the significance of continuously monitoring and enhancing safety perceptions to sustain Tanzania´s appeal as a desirable tourist destination.
The research begins by reviewing existing literature on destination image, safety perception, and the tourism industry in Tanzania. Subsequently, a structured questionnaire survey is conducted, targeting a diverse sample of international tourists who have traveled in the past five years. The questionnaire encompasses questions about respondents' perception of safety, their travel experiences, and demographic information.
The research employs a quantitative method approach to gather data. Through surveys, collecting different points of view of travelers who have visited Tanzania, wish to visit Tanzania, or have been in the neighbouring countries, as well as analysis of online reviews and social media discussions, this study examines how safety concerns are perceived and whether they influence travel decisions. Additionally, it evaluates the effectiveness of the Tanzanian government´s efforts to promote safety and security for tourists.
The results show Tanzania is perceived positively in terms of safety by both domestic and international tourists. The study indicates that factors such as low crime rates, political stability, effective tourist safety measures, and friendly locals contribute significantly to Tanzania´s image as a safe destination. Moreover, the study also suggests areas for improvement, such as addressing concerns related to healthcare, road safety, and wildlife encounters. Overall, the thesis underscores the significance of continuously monitoring and enhancing safety perceptions to sustain Tanzania´s appeal as a desirable tourist destination.