Preparing a Base for Launching a New Ingredient in the Russian Market
Uspenskiy, Mikhail (2015)
Lataukset:
Uspenskiy, Mikhail
Kymenlaakson ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015112718159
https://urn.fi/URN:NBN:fi:amk-2015112718159
Tiivistelmä
managers, both competitors’ analysis and creating potential clients base were applied.
To fulfil thesis aim action research method was used with qualitative and quantitative interventions. To execute competitor analysis both Russian customs statistics analysis and mystery shopping approach were used. Customs Statistics had provided the researcher with the information about which competitors are the biggest in the Market considering agar sales and mystery-shopping approach helped analyzer to collect information about prices and volumes of these competitors for their agar.
Based on the information that was collected during questionnaires and competitor analysis several conclusions were made regarding future clients approach strategy. Moreover BG s’ sales managers were using potential clients base while promoting agar, due to the fact that this table includes major information about these clients’ needs and preferences.
To fulfil thesis aim action research method was used with qualitative and quantitative interventions. To execute competitor analysis both Russian customs statistics analysis and mystery shopping approach were used. Customs Statistics had provided the researcher with the information about which competitors are the biggest in the Market considering agar sales and mystery-shopping approach helped analyzer to collect information about prices and volumes of these competitors for their agar.
Based on the information that was collected during questionnaires and competitor analysis several conclusions were made regarding future clients approach strategy. Moreover BG s’ sales managers were using potential clients base while promoting agar, due to the fact that this table includes major information about these clients’ needs and preferences.