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Consumer perception towards new natural cosmetic products in Finland (Moroccan Argan Oil)
(2020)
The purpose of this thesis is to study Finnish consumer behavior towards natural foreign cosmetic products. Therefore, it is essential to know about the perception and the interest of Finnish people in those products, by ...
Influencer Marketing and its Impact on Consumer Behavior: Instagram Influencer in the Fitness Industry
(2020)
The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, ...
Marketing plan of a wooden amplifier: How to promote it?
(2021)
What was the objective of your work?
The objective of this thesis was to find and define the elements to create a marketing campaign both online and offline for a new object. This object is a reused wooden sound amplifier ...
The consumption and attitudes of protein supplements among young adults in Finland
(2021)
The objective of this thesis was to examine the consumption patterns and attitudes of young Finnish adults towards protein supplements. The aim of this research was to give insight on how 18 to 29 years old Finnish are as ...
Consumer Behaviour in China's Pet Food Industry
(2022)
This thesis seeks to understand the position and relevance of Chinese consumer behavior and how it affects the Chinese pet food market, by examining four factors of consumer behavior. The purpose of this thesis is also to ...