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Leading generation z – challenges and possibilities of a changing workforce. Case: Logistikas Oy
(2022)
The main objective of this study was to explore the motivations and background of the Generation Z employees on medium-sized logistics company Logistikas from Rauma, Finland. The motivation for this research was to explore ...
How can a Belgian high-end coffee craftsman increase its sales ? Case company : Emmanuel Dabin
(2022)
The main objective of this thesis was to carry out a research process to find out what strategies Emmanuel Dabin could put in place to differentiate itself from its competitors in order to increase its sales on the Belgian ...
Investing in exchange traded funds and other investment alternatives
(2022)
The objective of the thesis was to study investing in general, different investing alternatives in unison with exchange traded funds. The goal for the thesis was to bring awareness concerning investing, especially investing ...
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)
The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ...
The strategy of Event Marketing in luxury brands - Case: La Prairie
(2022)
The purpose of this thesis was to observe how luxury brands, and more especially La Prairie, are using Event Marketing as a marketing strategy. Thanks to the implication of an expert through an interview, answers to a ...
Expanding TerhiTec's online store to the Swedish market: Case TerhiTec
(2022)
The objective of this thesis was to create a guidebook for a company TerhiTec on how to expand their online store to the Swedish markets. By creating the guidebook, it gives value for the company in the future. If the ...
Potential Distribution of Vietnamese Coffee in the Finnish Market – Case Trung Nguyen Legend
(2022)
This bachelor thesis was conducted as market research in the Finnish coffee market. The necessity of the thesis resulted from Trung Nguyen Legend’s interest in distributing its coffee products in Finland. The main objective ...
How to prepare business negotiations with Spanish business partners: from Finnish perspective
(2022)
The objective of the thesis was to figure out how to prepare the business negotiations with Spanish partners. The aim was to analyze the differences and similarities of negotiation styles of Finns and Spaniards and establish ...
Business Plan for An Asian Dessert Shop in Helsinki
(2022)
This is a project-based thesis for the Satakunta University of Applied Sciences Bachelor’s Degree Programme in International Business. The Bachelor thesis has been constructed with an objective of serving the author in ...
The use of data from local weather stations as a marketing tool for plant protection products : case company Syngenta
(2022)
This thesis was conducted to study how data obtained from local weather stations can be used as a marketing tool for Syngenta, a company that produces plant protection products. I have used market research and consultation ...