"Abubakar, Ganiyu Oladele" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Branding as a tool for customer loyalty : Globacom Telecommunications Ltd, Lagos State, Nigeria
Abubakar, Ganiyu Oladele (2021)The aim of this study is to evaluate the role of branding in building customer loyalties in the Nigerian telecommunication industry focusing on Globacom Telecommunications Limited, one of the major players in the Nigerian ...