"Gasparoni, Cecile" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Event marketing on social media : the importance of user engagement on social media for Kaustinen Folk Music Festival
(2020)Liking. Commenting. Sharing. The world of Social Media has become a hotspot for event marketers. In today’s world customers are the ones who decide which brands succeed, and which don’t. Event marketers need to find ways ...
