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Marketing Communications Plan for Jolla Oy
(2019)
Thesis commissioned by Jolla Oy, founded in 2011 and developer of mobile operating system, Sailfish OS. In 2015 the company changed their business strategy and their marketing activities failed to adapt to the new change. ...
Strategic B2C social media marketing plan for a small business : yearly marketing calendar for Villilä Luonto Oy (case company)
(2023)
This thesis was commissioned by Villilä Luonto Oy. The company has been established in 2020. The company operates in the dog training and other relevant professional services. This thesis focuses on Villilä Luonto Oy’s ...
Marketing business development plan based on competitor analyses
(2020)
As it is in any industry, a company has to be able to follow or set trends to stay relevant in competition and thrive in the market. This report studies the trends among SME marketing companies in the southern and south-western ...
The rise of body positivity and inclusivity in fashion marketing
(2021)
The objective of this thesis was to evaluate, observe, and understand how body positivity and inclusivity are implemented into marketing within the scope of the fashion industry, how brands have adapted to these concepts, ...
Digital marketing plan & implementation for an active start-up e-commerce business
(2021)
This thesis was for Kenkäboxi.fi, an e-commerce retailer (e-tailer) company importing shoes from China and selling them for consumers in Finland via its online store. Kenkäboxi.fi has been active for four months, and it ...
Creation of an attractive digital brand for an online store within the City of Yekaterinburg : planning marketing mix for Uniland
(2022)
When choosing the topic of the Thesis, it was important for the author to show how realistic it is to create a working Marketing Strategy plan for a medium-sized company providing services on the Internet. The success of ...