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Optimizing YouTube for the Development of Glass Performance Days
(2020)
The thesis was commissioned by Glaston Finland Oy, and the beneficiary was Glass Performance Days (GPD). Started in 1992, GPD had a long history and a great reputation within the glass industry. In 2019, the Organizing ...
Recruit start-ups for an accelerator with the assistance of digital content marketing
(2021)
Nordic Startup School, a start-up accelerator in Finland, commissioned the project to help them utilize their social media marketing content to assist their start-up recruitment. Before 2020, all start-up recruitment was ...
The causal effect of interactive social media marketing tactics on the attendance at Ilves-Hockey Oy home games
(2020)
Professional sports organizations throughout are gradually beginning to solidify their presence within the social media arena, yet measurability of effectiveness of social media marketing in sports with regards to driving ...
Marketing Communications Plan for Jolla Oy
(2019)
Thesis commissioned by Jolla Oy, founded in 2011 and developer of mobile operating system, Sailfish OS. In 2015 the company changed their business strategy and their marketing activities failed to adapt to the new change. ...
Marketing strategy for imported Asian snacks
(2021)
A marketing plan helps a new business to identify potential customers, and the ways to reach them. The growth of a business depends heavily on a marketing plan and requires proper research and planning. In the past few ...
Club Med and Covid 19: confronting the crisis in the tourism sector : digital marketing solution
(2021)
The principal objective of this thesis was to find out how a company in the tourism industry such as Club Med can ensure its sustainability in an environment that has been completely affected by the crisis of the Covid ...
Influencer marketing in the era of information parity : how can Lubawa’s Riot Club brand use it as a promotion tool in the Russian speaking markets
(2020)
The digitalization process has influenced all aspects of business conduction including marketing. With the social media rise a number of new opportunities where uncovered for marketers to tailor promotions that will reach ...
Entry strategy for a Finnish IT start-up entering the German hospital market
(2020)
The world economy has become one global marketplace and more and more companies decide to expand their operations internationally, including the commissioner of this thesis. In order to comply with confidentiality obligations, ...
Marketing business development plan based on competitor analyses
(2020)
As it is in any industry, a company has to be able to follow or set trends to stay relevant in competition and thrive in the market. This report studies the trends among SME marketing companies in the southern and south-western ...
Digital marketing plan for the summer school of Hochschule München University of Applied Sciences
(2020)
This thesis is the creation of a digital marketing plan for the commissioner, the Summer School program of Hochschule München University of Applied Sciences. This thesis focusses on social media marketing and current digital ...