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Recruit start-ups for an accelerator with the assistance of digital content marketing
(2021)
Nordic Startup School, a start-up accelerator in Finland, commissioned the project to help them utilize their social media marketing content to assist their start-up recruitment. Before 2020, all start-up recruitment was ...
The causal effect of interactive social media marketing tactics on the attendance at Ilves-Hockey Oy home games
(2020)
Professional sports organizations throughout are gradually beginning to solidify their presence within the social media arena, yet measurability of effectiveness of social media marketing in sports with regards to driving ...
Club Med and Covid 19: confronting the crisis in the tourism sector : digital marketing solution
(2021)
The principal objective of this thesis was to find out how a company in the tourism industry such as Club Med can ensure its sustainability in an environment that has been completely affected by the crisis of the Covid ...
Influencer marketing in the era of information parity : how can Lubawa’s Riot Club brand use it as a promotion tool in the Russian speaking markets
(2020)
The digitalization process has influenced all aspects of business conduction including marketing. With the social media rise a number of new opportunities where uncovered for marketers to tailor promotions that will reach ...
Event marketing on social media : the importance of user engagement on social media for Kaustinen Folk Music Festival
(2020)
Liking. Commenting. Sharing. The world of Social Media has become a hotspot for event marketers. In today’s world customers are the ones who decide which brands succeed, and which don’t. Event marketers need to find ways ...
Digital marketing plan for the summer school of Hochschule München University of Applied Sciences
(2020)
This thesis is the creation of a digital marketing plan for the commissioner, the Summer School program of Hochschule München University of Applied Sciences. This thesis focusses on social media marketing and current digital ...
Company X - social media strategy
(2022)
The thesis was commissioned by Company X because they had concerns about their employer image and attractiveness to young people in Finland. The commissioner already had a social media strategy but suspected that it was ...
Noritek Oy – digital marketing plan
(2022)
This thesis on digital marketing was commissioned by Noritek Oy. Noritek Oy is a Finnish company first established in 1977. The company previously focused on the maintenance and repair of sheet metal machines and is ...
Commercialization of a personal brand : exploring professional growth and brand development
(2023)
This thesis investigates the commercialization of personal brands, focusing on two main themes of professional growth and brand development. The study aims to understand the interplay between these two aspects and provide ...
Organic vs. paid social media marketing
(2023)
Organic social media marketing is a digital marketing strategy that allows a company to promote their brand or product without the need to invest money. Paid social media marketing is another strategy a company can use to ...