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Optimising customer acquisition for SaaS subscription-based companies : case: Smart Match App
(2023)
This thesis was commissioned by Smart Match App, a B2B matchmaking software CRM. The company needed to improve their current acquisition channels and strategies to generate more leads and drive more sales.
The author ...
The possibilities of creating an online store for an amateur sport club
(2023)
This thesis was commissioned by the Tampere Rugby Club ry to explore the feasibility of having their own online store to sell their officially licensed products or “merch”. To their own admission the club has a less than ...
Enhancing procurement efficiency at Sumitomo SHI FW Energy
(2023)
The objective for this thesis was to demonstrate the progress and required steps to have a functional procurement dashboard for the procurement department. Sumitomo SHI FW Energy has an excessive history in energy markets ...
Trust in employee-manager relationships at Company X : building trust and genuine connections with Brene Brown’s model of Dare to Lead
(2023)
This thesis explores the dynamics of trust and genuine connections between employees and managers at the commissioning organization, an innovative talent attraction technology company. They saw a possible opportunity to ...
Work culture and communication in offshore shared services : a diary-based case study on Finland and Portugal
(2023)
Shared services are becoming more relevant in the business world as there is an increase in globalization. This allows for space for further research on the impact of culture in communication in the workplace, which affects ...
E-commerce entrepreneurship: a practical study of online shop development
(2023)
E-commerce, powered by the internet's accessibility, has given equal business venture opportunities to all. Small businesses and individual entrepreneurs now achieve worldwide reach without once required considerable ...
Analysing determinant of deposit mobilization in Ethiopia
(2023)
The oversight of this project falls under Tsehay Bank SC, established on July 23, 2022. Given the novelty of the bank in the industry, the primary goal of this study was to examine the factors impacting deposit mobilization ...
Market penetration of telecommunication EMNCs in Africa : the case of Viettel Global in Mozambique
(2023)
This thesis project investigates the entry strategies utilised by emerging market multinational companies (EMNCs) operating in the telecommunications sector to penetrate African markets. The study adopts a case study ...
Beyond boundaries: a project manager's 70-day journey in agile entrepreneurship : creating a business from ground zero to first sale
(2023)
This thesis explores the dynamic and complicated path of starting a business, narrated through the eyes of a project manager who is responsible for over-seeing and guiding their team towards their shared objective. The ...
Marketing opportunities in the metaverse
(2023)
Metaverse is a new digital space where the users can interact with digital platforms with the access of an avatar. With every new technology, there is something new to explore. This thesis aims to discover the concept of ...