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Optimizing YouTube for the Development of Glass Performance Days
(2020)
The thesis was commissioned by Glaston Finland Oy, and the beneficiary was Glass Performance Days (GPD). Started in 1992, GPD had a long history and a great reputation within the glass industry. In 2019, the Organizing ...
The causal effect of interactive social media marketing tactics on the attendance at Ilves-Hockey Oy home games
(2020)
Professional sports organizations throughout are gradually beginning to solidify their presence within the social media arena, yet measurability of effectiveness of social media marketing in sports with regards to driving ...
Influencer marketing in the era of information parity : how can Lubawa’s Riot Club brand use it as a promotion tool in the Russian speaking markets
(2020)
The digitalization process has influenced all aspects of business conduction including marketing. With the social media rise a number of new opportunities where uncovered for marketers to tailor promotions that will reach ...
Entry strategy for a Finnish IT start-up entering the German hospital market
(2020)
The world economy has become one global marketplace and more and more companies decide to expand their operations internationally, including the commissioner of this thesis. In order to comply with confidentiality obligations, ...
Marketing business development plan based on competitor analyses
(2020)
As it is in any industry, a company has to be able to follow or set trends to stay relevant in competition and thrive in the market. This report studies the trends among SME marketing companies in the southern and south-western ...
Digital marketing plan for the summer school of Hochschule München University of Applied Sciences
(2020)
This thesis is the creation of a digital marketing plan for the commissioner, the Summer School program of Hochschule München University of Applied Sciences. This thesis focusses on social media marketing and current digital ...