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The causal effect of interactive social media marketing tactics on the attendance at Ilves-Hockey Oy home games
(2020)
Professional sports organizations throughout are gradually beginning to solidify their presence within the social media arena, yet measurability of effectiveness of social media marketing in sports with regards to driving ...
Influencer marketing in the era of information parity : how can Lubawa’s Riot Club brand use it as a promotion tool in the Russian speaking markets
(2020)
The digitalization process has influenced all aspects of business conduction including marketing. With the social media rise a number of new opportunities where uncovered for marketers to tailor promotions that will reach ...
Event marketing on social media : the importance of user engagement on social media for Kaustinen Folk Music Festival
(2020)
Liking. Commenting. Sharing. The world of Social Media has become a hotspot for event marketers. In today’s world customers are the ones who decide which brands succeed, and which don’t. Event marketers need to find ways ...
Analysis and improvement of social media marketing for Ilona Pelli Oy
(2020)
This thesis was commissioned by Ilona Pelli Oy, a Finnish clothing brand which has been a part of fashion design in Finland for many years. The company’s social media presence needed updating and, with that, gain needed ...
Digital marketing plan for the summer school of Hochschule München University of Applied Sciences
(2020)
This thesis is the creation of a digital marketing plan for the commissioner, the Summer School program of Hochschule München University of Applied Sciences. This thesis focusses on social media marketing and current digital ...