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Sustainable branding : consumer’s perception in the fashion industry
(2024)
This thesis aims to address a noticeable action gap between consumers who claim to be sustainable and those who make sustainable fashion purchase decision. This thesis will explore the consumer’s understanding of what it ...
Internationalization of an event : the Weekend Festival
(2024)
In today’s interconnected world, events like the Weekend Festival are eager to welcome attendees from all around the world. This thesis explores strategies to further internationalize the Weekend Festival and enhance its ...