"marketing" - Selaus asiasanan mukaan Julkaisut

Viitteet 1-4 / 4

    • Benefits from AI in Project-Based Learning and Business Development 

      Malíková, Tereza; Uusitalo, Tero; Aalto, Heidi; Aalo, Aino; Ahtinen, Miro; Alcarez, Jesus; Arpiainen, Benjamin; Azarqaderi, Arezu; Duhulow, Saafi; Enriotti, Fabrizio; Eskola, Aksel; Fernandez, Paulette; Färm, Sam; Goerler, Gabrielle; Gonzales, Pablo; Haavisto, Piia; Hautala, Aleksi; Heikkilä, Katja; Hollanti, Aapo; Holub, Olena; Horttanainen, Niko; Hujanen, Moona; Isokangas, Marja; Jalonen, Sofia; Johansson, Pihla; Jokinen, Sofia; Jouppila, Jussi; Juvonen, Jessica; Järvilehto, Joonas; Kannela, Heta; Kevic, Tiana; Koivisto, Laura; Koljonen, Neea; Korelin, Aleksander; Kõrgemäe, Mirjam; Koskela, Suvi; Kuhmonen, Annemari; Kujanpää, Ida; Könnilä, Tuomas; Laakso, Sini; Laine, Jenni; Lappalainen, Mikko; Lau, Pik; Lazcano Blancas, Mariana; Lokka, Oona; Majava, Saga; Markkanen, Mikko; Mäkelä, Mirka; Mölsä, Oona; Nordström, Julius; Pajunen, Iina; Pajunen, Juho; Parviainen, Atte; Pentikäinen, Aaro; Pérez Quiñónez, Alfredo; Pettinen, Sanni; Poikonen, Nuutti; Punnonen, Katariina; Pyykkö, Eetu; Raatikainen, Riina; Rajala, Salla; Rein, Pyry; Rosqvist-Mattila, Sanna; Ruusuvirta, Mila; Räsänen, Rilla; Saarinen, Sofia; Saloranta, Satu; Sanchez, Esperanza; Sandelin, Joonas; Silvola, Elias; Sjögren, Toini; Snider, Angel; Sorsa, Jenna; Suokas, Kim; Taavitsainen, Leena; Tai, Yui; Tanskanen, Veeti; Tapia, Sofía; Theuerling, Alexa; Tran, Nhu; Tornberg, Eemil; Tuominen, Marika; Warren, Anne; Viljanen, Joonas; Voutilainen, Miisa; Vuorio, Jonas; Ylä-Rautio, Santeri; Zhang, Lei; Laurea-ammattikorkeakoulu
      Laurea julkaisut / Laurea publications (Laurea-ammattikorkeakoulu, 2024)
      Benefits from AI in Project-Based Learning and Business Development” publication shares insights with the use of artificial intelligence (AI) in Laurea University of Applied Science´s real-life company study projects. This ...

    • Brand Mash-Up. Collaborations, Partnerships & Branding Re-Invented 

      Sipilä, Maria; Ekström, Maria
      Laurean erillisjulkaisut / Laurea Miscellaneous publications (Laurea-ammattikorkeakoulu, 2019)
      This is not your ordinary branding book. Forget slow marketing tools – mash-ups are the newest and most innovative for gaining traction and building value for your brand. Brand mash-up presents an array of compelling ...

    • Digital Humanism Combines Rhetoric and Modern Marketing 

      Kurkela, Ilkka (University of Applied Sciences Upper Austria, 2015)
      In this paper I propose that there is a similarity between the rhetoric theory by Aristotle and modern marketing communication. Aristotle formulated the art of rhetoric into three simple devices: logos, pathos, and ethos. ...

    • It Is All About Colour – How to Use Colours in Marketing Education 

      Setälä, Sini (Gruppo del Colore – Associazione Italiana Colore, 2020)
      Although colours are very much present in the interior decorating of cafeterias, their effect on buying behaviour is not straightforward. The target of this study was to explore the impact the changing of the main colouring ...