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How motion graphics affect marketing campaigns
(2021)
In the 21st century, video marketing is the most engaging content across multiple social media platforms. A large part of videos created include some form of motion graphics as a tool of communication with the viewers. ...
Digital Promotion Tools for Online Marketplaces: Ozon case
(2022)
The purpose of the study was to analyse an effectiveness of digital promotion tools used by marketplaces, especially Ozon. The motivation for this thesis was an active development of online sales in the global market in ...
A research on controversy marketing of Nike
(2023)
Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ...