Haku
Viitteet 1-7 / 7
The potential for small enterprise to consider guerrilla marketing from brand equity perspective
(2020)
The innovation of society entails consumers’ demand. It is not only product quality but also brand image. In particular, it requires the organization to be active in their marketing updates in order to enhance the brand ...
Customer Behavior Influential Factors & How Coffee Brands Attain Customer Loyalty
(2022)
Due to the rise of coffee consumption around the world, many coffee brands may have difficulties in gaining a number of loyal customers while competing with other brands. With the purpose of answering the concern they have, ...
What is Branding: Finding Differences Between Theory and Practice
(2022)
The paper revolves around finding differences between theoretical material about branding, opinions of experts in branding and consumers - the people for whom the branding was created. To see a full image of the definition ...
Rebranding – new way to ensure a company’s competitiveness by strengthening brand identity: ViA-Medika case
(2022)
This thesis presents the concept of rebranding and brand identity in terms of strengthening a company’s position on the competitive market. Based on the literature and educational review, the thesis paper investigates the ...
The Importance of Takeout Food Packaging
(2022)
Food packaging is more than just an excellent package on a store aisle. It is an essential component of a successful new product introduction and acts as the point of contact between the restaurant and the consumer.
The ...
A research on controversy marketing of Nike
(2023)
Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ...
Cultural Dimensions and CSR in Marketing
(2023)
This study analyses the connections between Corporate Social Responsibility (CSR), Hofstede’s Cultural Dimensions and Marketing, specifically in the Finnish and American Beauty industries.
The objective of this thesis ...