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Market Positioning Method of Shopping Centers in China
(2021)
With the development of society, shopping centers and other commercial pro-jects emerge one after another and are in the stage of continuous development. In recent years, China's commercial real estate has been growing, ...
Building B2B brand awareness with content marketing Case: Viet Trang Export Company Limited
(2020)
In recent years, with the technological revolution, the forms of marketing have been reshaped and evolved. In particular, there is a vigorous development of building a content marketing strategy in the Business-to-Business ...
Customer Behavior Influential Factors & How Coffee Brands Attain Customer Loyalty
(2022)
Due to the rise of coffee consumption around the world, many coffee brands may have difficulties in gaining a number of loyal customers while competing with other brands. With the purpose of answering the concern they have, ...
What is Branding: Finding Differences Between Theory and Practice
(2022)
The paper revolves around finding differences between theoretical material about branding, opinions of experts in branding and consumers - the people for whom the branding was created. To see a full image of the definition ...
Business Model of a Mobile Application
(2022)
It has come to author’s realization that current market cannot offer a service that would as easily introduce new experiences to the customers the same way food delivery pushes consumers to try new cuisines and dishes.
In ...
A research on controversy marketing of Nike
(2023)
Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ...