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The Importance of Takeout Food Packaging
(2022)
Food packaging is more than just an excellent package on a store aisle. It is an essential component of a successful new product introduction and acts as the point of contact between the restaurant and the consumer.
The ...
The Impact of Digital Marketing on Local Restaurants in Vaasa
(2023)
In the digital age, local restaurants are in need of finding new ways to reach their consumers not only through food but also through online marketing, in order to
stand out among the competitors, especially big chains ...
Consumer Behavior Towards Video Game Purchase: Marketing strategies that lead companies to higher profits
(2022)
The focus of this thesis is to conduct research on the video game industry to gain insight into how the industry works. The study focuses on how companies generate revenues and maximize the business to its full potential ...
A research on controversy marketing of Nike
(2023)
Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ...
Cultural Dimensions and CSR in Marketing
(2023)
This study analyses the connections between Corporate Social Responsibility (CSR), Hofstede’s Cultural Dimensions and Marketing, specifically in the Finnish and American Beauty industries.
The objective of this thesis ...