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Video Based Marketing for Startups and SME’s : The research and development of a lead and value generating quiz
(2020)
The purpose of this thesis was to research strategies for video-based marketing for implementation on startups and SME’s. In the first part of the theory, a holistic picture was built around the definition of marketing, ...
Aiming for Behaviorally Aware Digital Design : Creating a Training Concept in Digital Nudging
(2020)
The objective of this thesis was to create a training concept and materials to train designers on how to make better use of behavioral insights and nudging in digital service development. The research questions were: How ...
Organisational Leadership and Generation Z: An empirical research of Transformational Leadership and Generation Z
(2020)
Generation Z are individuals born between 1995 and 2010 who are growing up in a digital world. However, Transformational Leadership is a relatively recent theory of leadership, shown to be effective across various industries. ...