New Era Business Development - The Elements of Profitable Growth : how to make a Service Company to reach valuable player position in business
Yli-Nissilä, Jari (2020)
Yli-Nissilä, Jari
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020082019805
https://urn.fi/URN:NBN:fi:amk-2020082019805
Tiivistelmä
The topic of thesis was to study the strategic management practices of the company with a strong growth history behind it. Find out whether they met the company's current size and future business requirements at the steering group level. The restaurant industry is highly competitive where changes in the operating environment occur rapidly. In this case, changes must be responded quickly but in a controlled manner.
The aim of the study was to identify the strategic management practices that will be needed in the future for the company to succeed and become a significant player in its field. Qualitative research was chosen as the research method because in-depth information on the phenomenon under study was needed in order to be able to develop management methods. The research methods used were semi-structured and theme interviews, observation and netnography in order to achieve the research goal. The theory section explored new current management perspectives, which are living strategy, emotional intelligence and leading new era organization.
The research was carried out as part of the management consulting work by conducting steering group interviews and observations, participating in management meetings, getting acquainted with the company's operating methods and available material in internet. The results of the study showed that the strategic management methods had not developed due to the company's strong growth to meet the company’s new changed business situation and future requirements.
Conclusions of the study were that current steering group work focuses too much on solving detailed day-to-day lower level operational issues without common holistic view of the most important strategic business activities. Correcting this requires prompt consideration of the management roles, tasks, required areas of expertise and composition of the management team.
The aim of the study was to identify the strategic management practices that will be needed in the future for the company to succeed and become a significant player in its field. Qualitative research was chosen as the research method because in-depth information on the phenomenon under study was needed in order to be able to develop management methods. The research methods used were semi-structured and theme interviews, observation and netnography in order to achieve the research goal. The theory section explored new current management perspectives, which are living strategy, emotional intelligence and leading new era organization.
The research was carried out as part of the management consulting work by conducting steering group interviews and observations, participating in management meetings, getting acquainted with the company's operating methods and available material in internet. The results of the study showed that the strategic management methods had not developed due to the company's strong growth to meet the company’s new changed business situation and future requirements.
Conclusions of the study were that current steering group work focuses too much on solving detailed day-to-day lower level operational issues without common holistic view of the most important strategic business activities. Correcting this requires prompt consideration of the management roles, tasks, required areas of expertise and composition of the management team.