B TO C E-commerce in Finland Improving Last mile delivery
Hamraoui, Yassine (2020)
Lataukset:
Hamraoui, Yassine
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121829480
https://urn.fi/URN:NBN:fi:amk-2020121829480
Tiivistelmä
The principal objective of this research thesis is to find a suitable and efficient way to improve last mile delivery in Business to customer model Finnish electronic commerce.
A quantitative study method is adopted during the research and a descriptive procedure targeted a population sample consisted basically from Internet users in its generality and online shoppers in its specificity. An online survey is concepted and distributed through online channels such as social media and targeted emailing, to acquire the respondent’s feelings and opinions about the online marketplace in Finland and its last mile delivery.
It was promoted locally for the inhabitants of Satakunta region and other provinces of Finland in the aim of gaining varied opinions with the participation of all age groups.
The objective is to perceive the satisfaction of customers and enlighten the last mile delivery process to list the issues and provide efficient solutions for a durable development.
The results were different and diverse as the respondents of the questionnaire openly expressed their positive satisfaction on the B2C e-commerce in Finland and remain trust worthy for the last mile delivery as they suggested supplementary communication from the actors in this field and recommended including high technology in the representation of autonomous solution for their future deliveries.
Based on the empirical results, the electronic commerce in Finland has lot of potential and its developing is due to its digitalized platform where different customers benefit from variety of choices in term of e-commerce and delivery segment. Last mile delivery in Finland is improving towards new technologies such as autonomous robots and ecofriendly solution to reduce the CO2 emissions. Therefore, it is highly recommended to continue this process by reinforcing strategies of durability on long-term basis.
A quantitative study method is adopted during the research and a descriptive procedure targeted a population sample consisted basically from Internet users in its generality and online shoppers in its specificity. An online survey is concepted and distributed through online channels such as social media and targeted emailing, to acquire the respondent’s feelings and opinions about the online marketplace in Finland and its last mile delivery.
It was promoted locally for the inhabitants of Satakunta region and other provinces of Finland in the aim of gaining varied opinions with the participation of all age groups.
The objective is to perceive the satisfaction of customers and enlighten the last mile delivery process to list the issues and provide efficient solutions for a durable development.
The results were different and diverse as the respondents of the questionnaire openly expressed their positive satisfaction on the B2C e-commerce in Finland and remain trust worthy for the last mile delivery as they suggested supplementary communication from the actors in this field and recommended including high technology in the representation of autonomous solution for their future deliveries.
Based on the empirical results, the electronic commerce in Finland has lot of potential and its developing is due to its digitalized platform where different customers benefit from variety of choices in term of e-commerce and delivery segment. Last mile delivery in Finland is improving towards new technologies such as autonomous robots and ecofriendly solution to reduce the CO2 emissions. Therefore, it is highly recommended to continue this process by reinforcing strategies of durability on long-term basis.