Online presence of Physiotherapy Pirjo Lujala
Heinonen, Ira (2021)
Heinonen, Ira
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202103113167
https://urn.fi/URN:NBN:fi:amk-202103113167
Tiivistelmä
The purpose of this thesis was to find out what are the features of a good website. Based on that information, improve the website of Physiotherapy Pirjo Lujala. The objective was to create more value to the company with the more elegant and attractive website.
Physiotherapy Pirjo Lujala provides services and therefore the theoretical part of the thesis handled marketing communication, included information of direct and digital marketing, online marketing, social media, mobile marketing, and websites. The website of the company was made with Weebly, and therefore it is also handled more in the thesis. The second chapter of theoretical part is marketing of services. The flower of service and 7 P’s of service marketing were included in this topic.
The thesis was project based with the outcome of an improved website. The main problem with the website was old information the website contained. In the empirical part the before and after improvements were illustrated. The website got a background color, new pictures, more information and clearer structure. The project was implanted in the end of 2020 and the beginning of 2021. The result of the project was as expected. The website became more professional, elegant and attractive than before.
Physiotherapy Pirjo Lujala provides services and therefore the theoretical part of the thesis handled marketing communication, included information of direct and digital marketing, online marketing, social media, mobile marketing, and websites. The website of the company was made with Weebly, and therefore it is also handled more in the thesis. The second chapter of theoretical part is marketing of services. The flower of service and 7 P’s of service marketing were included in this topic.
The thesis was project based with the outcome of an improved website. The main problem with the website was old information the website contained. In the empirical part the before and after improvements were illustrated. The website got a background color, new pictures, more information and clearer structure. The project was implanted in the end of 2020 and the beginning of 2021. The result of the project was as expected. The website became more professional, elegant and attractive than before.