Creating a business model for a digital marketing company
Myllymäki, Suvi (2021)
Myllymäki, Suvi
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105118220
https://urn.fi/URN:NBN:fi:amk-202105118220
Tiivistelmä
This thesis concentrates on creating a business model for a digital marketing
company, covering all the essential aspects of planning a business. This is a project type of thesis with a practical implementation. The thesis starts with the theory part, and after handling all the essential information in theoretical level, the empirical part is executed. Both online sources and books have been used.
The theory part starts with justifying the demand for this type of business by familiarizing with the current state of digital marketing. After that, the creation of a business model is addressed, starting with the NABC model and its four building blocks, then moving into Business Model Canvas with its nine building blocks. Concepts of service design and providing expert services are covered in the next chapter. Different pricing strategies are also explained, using the Pricing Tripod. Marketing of services is also covered, using the 7 P´s of marketing.
The project part includes these same topics in practice, and the final result of this thesis is a functional business model for a digital marketing company. Different service packages that the company will be offering, are also presented and explained thoroughly.
company, covering all the essential aspects of planning a business. This is a project type of thesis with a practical implementation. The thesis starts with the theory part, and after handling all the essential information in theoretical level, the empirical part is executed. Both online sources and books have been used.
The theory part starts with justifying the demand for this type of business by familiarizing with the current state of digital marketing. After that, the creation of a business model is addressed, starting with the NABC model and its four building blocks, then moving into Business Model Canvas with its nine building blocks. Concepts of service design and providing expert services are covered in the next chapter. Different pricing strategies are also explained, using the Pricing Tripod. Marketing of services is also covered, using the 7 P´s of marketing.
The project part includes these same topics in practice, and the final result of this thesis is a functional business model for a digital marketing company. Different service packages that the company will be offering, are also presented and explained thoroughly.
Kokoelmat
Samankaltainen aineisto
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
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