A wellness tour package proposal for Vietnamese customers: Saigon Star Travel company
Ngo, Thi Tu Tho (2022)
Ngo, Thi Tu Tho
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022081219446
https://urn.fi/URN:NBN:fi:amk-2022081219446
Tiivistelmä
The purpose of the thesis is to create a wellness tour package proposal for Vietnamese customers.The research was conducted for the sake of the commissioning party, Saigon Star Travel, a Vietnamese travel agency that wanted to have new ideas for its wellness products.
Different concepts are discussed in the theoretical part, such as wellbeing and wellness, wellness in cultural contexts, wellness tourism, and tourism product. These theories explain the nature, the characteristics of wellness in cultural concepts, wellness tourism, and tourism products, which helps to suggest appropriate tour packages proposal.
The author used qualitative research to solve the research problems. Semi-structure interviews were conducted via email and internet to clarify the issue and have insights of tourism experts and their advice on implementing a wellness tour in Vietnam. The findings show that a Vietnamese wellness tour has different criteria from a foreign wellness tour, such as the activities, the duration of the tour package, and the accommodation.
Applying advice from the tourism experts and the research, the author proposed four ideas, and the commissioning party chose one idea. The scale of the thesis stops at presenting proposal to the commissioning party. The chosen proposal will be tested later by the commissioning party itself.
Different concepts are discussed in the theoretical part, such as wellbeing and wellness, wellness in cultural contexts, wellness tourism, and tourism product. These theories explain the nature, the characteristics of wellness in cultural concepts, wellness tourism, and tourism products, which helps to suggest appropriate tour packages proposal.
The author used qualitative research to solve the research problems. Semi-structure interviews were conducted via email and internet to clarify the issue and have insights of tourism experts and their advice on implementing a wellness tour in Vietnam. The findings show that a Vietnamese wellness tour has different criteria from a foreign wellness tour, such as the activities, the duration of the tour package, and the accommodation.
Applying advice from the tourism experts and the research, the author proposed four ideas, and the commissioning party chose one idea. The scale of the thesis stops at presenting proposal to the commissioning party. The chosen proposal will be tested later by the commissioning party itself.