Digital marketing plan for Serlachius museum’s workshop
Phan, Anh (2022)
Phan, Anh
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022100921003
https://urn.fi/URN:NBN:fi:amk-2022100921003
Tiivistelmä
This thesis was to write a marketing plan for a workshop that will be facilitated by the Serlachius museum. The workshop is a new product, and the museum did not have a separate marketing plan for that. They wanted to know the target audience, marketing channels, and analysis to gain insights into the market. As a result, they can plan and execute a better marketing plan.
The objective of the research was to discover the target audience, how to find them on social media, and convert them into consumers in a cost-effective and time-efficient way. The research was conducted through a survey. The reason for that is to test assumptions, in this case, customers and their expectations and what media channels they are using for the museum to raise awareness and gain attention from the target audience.
The plan helps the company stay on track when executing but also gives them a bigger picture of the market and internal and external resources that they have to leverage the chance of success. It would help the commissioner to have an analysis and strategy to prepare for a realistic marketing plan in the near future. The commissioner also should set KPIs to track the efficiency of marketing operations and have an interview to understand more about the target audience.
The objective of the research was to discover the target audience, how to find them on social media, and convert them into consumers in a cost-effective and time-efficient way. The research was conducted through a survey. The reason for that is to test assumptions, in this case, customers and their expectations and what media channels they are using for the museum to raise awareness and gain attention from the target audience.
The plan helps the company stay on track when executing but also gives them a bigger picture of the market and internal and external resources that they have to leverage the chance of success. It would help the commissioner to have an analysis and strategy to prepare for a realistic marketing plan in the near future. The commissioner also should set KPIs to track the efficiency of marketing operations and have an interview to understand more about the target audience.
Kokoelmat
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