Fundraising Event Planning for Kymenlaakso East-Asia Guild of Commerce
Perfilyeva, Ekaterina (2015)
Perfilyeva, Ekaterina
Kymenlaakson ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052510198
https://urn.fi/URN:NBN:fi:amk-2015052510198
Tiivistelmä
This thesis was a research assignment for Kymenlaakso East Asia Guild of Commerce with an objective to analyse existing fundraising environment of Kouvola and, based on related findings, to create detailed fundraising events plans to execute. Fundraising planning and special events were examined along with a special review of the fundraising environment of Finland.
The research data was collected with the help of semi-structured in-depth in-terviews where representatives of potential stakeholder organisations to KIAKK expressed their views and opinions on fundraising, their previous fund-raising experience and suggested specific ideas for events to raise funds.
The research has identified several stakeholder organisations that could con-tribute to KIAKK’s fundraising efforts. Based on theoretical review of fundrais-ing event planning and ideas expressed by the respondents, three detailed fundraising plans were created as an outcome along with a general fundrais-ing planning framework adjusted to the specifics of KIAKK and its operations.
The research data was collected with the help of semi-structured in-depth in-terviews where representatives of potential stakeholder organisations to KIAKK expressed their views and opinions on fundraising, their previous fund-raising experience and suggested specific ideas for events to raise funds.
The research has identified several stakeholder organisations that could con-tribute to KIAKK’s fundraising efforts. Based on theoretical review of fundrais-ing event planning and ideas expressed by the respondents, three detailed fundraising plans were created as an outcome along with a general fundrais-ing planning framework adjusted to the specifics of KIAKK and its operations.