"Casemajor, Charline" - Selaus tekijän mukaan Seinäjoen ammattikorkeakoulu
-
Strategies for Building Brand Awareness and a Competitive Edge in Social Media in a Cross-Field Industry: Establishing a Social Media Strategic Plan for Henua
Casemajor, Charline (2023)The present thesis, commissioned by Henua, an organic and premium skincare company, studied optimal strategies for Henua to build a robust, luxurious, and natural brand reso-nance, and to position them in the overloaded ...