"González Alonso, Rodrigo" - Selaus tekijän mukaan Seinäjoen ammattikorkeakoulu
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Sustainability, Brand Equity and Brand Benefits: Three fundamental concepts in Brand Management. An Analysis for The Nestlé Brand
(2022)This Final Degree Project, which is presented to obtain the degree in International Trade of the University of León, studies different components of the brand management spectrum. Firstly, sustainability and how companies ...
