"Yoong, Sin Ching" - Selaus tekijän mukaan Seinäjoen ammattikorkeakoulu
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The impact of social media marketing on the buying behaviour of millennial and Generation Z consumers
Yoong, Sin Ching (2023)Social media has become an increasingly important tool for businesses looking to engage with their target audience. However, as the demographics of social media users continue to shift towards younger generations such as ...