"Efimova, Ekaterina" - Selaus tekijän mukaan Lahden ammattikorkeakoulu

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    • Preparatory Stage of CRM Implementation in The Company: Case: Company X 

      Efimova, Ekaterina (Lahden ammattikorkeakoulu, 2018)
      Nowadays the business world is facing the transfer from product to customer orientation. Customer Relationship Management (CRM) is one of the concepts that appeared due to the transfer. It comprises strategy and IT tools ...