CREATION OF A COUNTRYSIDE FOOD SUPPLY SERVICE, ITS BRAND AND INITIAL WEBPAGE CONCEPT
Kushnerevich, Polina (2016)
Kushnerevich, Polina
Kymenlaakson ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112517509
https://urn.fi/URN:NBN:fi:amk-2016112517509
Tiivistelmä
The topic of the present thesis is “Creation of a countryside food supply service, its brand and initial webpage concept”. The motivation of the topic choice was based on a problem of industrial food production disadvantages, which brought an additional ethical implication to the study. The objective of this thesis was to create a proposition that solves a problem of complicated accessibility to fresh products from countryside, sustainably and ethically produced by small husbandries in certain areas. The solution takes a form of a service, that has a perspective of a startup.
First part of the study consists of vast research, which contains all the required investigation for creation of a service, based on customer needs. That includes qualitative information gather about the market of food industry and farmers’ production, comprehensive analysis of targeted audience, i.e. end consumers and farmers and study of contemporary approach of successful service creation in the form of design thinking principles. The results of the research built a base for the complete service structure creation, described by diagrams and customer journey, placed within this document afterwards.
Second part of the project was devoted to design implementation of the created service concept. It included a research of visual design and communication areas. In particular brand essence building and coherent visual identity creation were explored. This part of the study also reflects consequential practical implementation, i.e. writing brand essence elements: story, values, mission and vision; and describes a step-by-step process of designing essential attributes of visual identity: name, logotype, tagline, colours.
The final part of the thesis outcome is a proposition of the main tool for service operation, which is a website basic prototype. It is a logically completing element of the service’s finding undertaking. The prototype includes the fundamental structure of the pages and their relations, providing a clear understanding of the user experience and website functionality. For the visual representation, the basic user interface solution was reflected in this part of study as well.
Overall, the project result represents a completed service proposition, that solves the stated problem and consists of the functional concept supported by design visualizations. The goal of the study is achieved, since the project outcome makes a base for the real life realization in a form of startup initiative, which can serve people’s needs within a problem.
First part of the study consists of vast research, which contains all the required investigation for creation of a service, based on customer needs. That includes qualitative information gather about the market of food industry and farmers’ production, comprehensive analysis of targeted audience, i.e. end consumers and farmers and study of contemporary approach of successful service creation in the form of design thinking principles. The results of the research built a base for the complete service structure creation, described by diagrams and customer journey, placed within this document afterwards.
Second part of the project was devoted to design implementation of the created service concept. It included a research of visual design and communication areas. In particular brand essence building and coherent visual identity creation were explored. This part of the study also reflects consequential practical implementation, i.e. writing brand essence elements: story, values, mission and vision; and describes a step-by-step process of designing essential attributes of visual identity: name, logotype, tagline, colours.
The final part of the thesis outcome is a proposition of the main tool for service operation, which is a website basic prototype. It is a logically completing element of the service’s finding undertaking. The prototype includes the fundamental structure of the pages and their relations, providing a clear understanding of the user experience and website functionality. For the visual representation, the basic user interface solution was reflected in this part of study as well.
Overall, the project result represents a completed service proposition, that solves the stated problem and consists of the functional concept supported by design visualizations. The goal of the study is achieved, since the project outcome makes a base for the real life realization in a form of startup initiative, which can serve people’s needs within a problem.