"Ufer, Silvia" - Selaus tekijän mukaan Tampereen ammattikorkeakoulu
-
The Implementation of the Solo Brand in Case of the Solo Sokos Hotel Tammer
Ufer, Silvia; Schoop, Annika (Tampereen ammattikorkeakoulu, 2014)Branding is a very important means to differentiate the company’s own services from those of the competitors. A company that is in possession of a strong brand holds a fun-damental advantage. The aim of this bachelor’s ...