"business-to-business commerce" - Selaus asiasanan mukaan Tampereen ammattikorkeakoulu
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Artificial intelligence in business-to-business sales : the reformation of the selling processes
(2020)Artificial Intelligence (AI) has been described as the 4th industrial revolution. AI technology has brought changes in all aspects of business, and sales are no exception. AI technology is changing how customers are buying ... -
B2B customer acquisition in modern business environment
(2022)The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Digital transformation of business-to-business sales: what needs to be unlearned?
(Taylor & Francis, 2021)
