"customer relationship management" - Selaus asiasanan mukaan Tampereen ammattikorkeakoulu
Viitteet 1-10 / 10
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B2B customer acquisition in modern business environment
(2022)The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Creating a new sales process for Company X
(2022)This thesis is about finding effective ways to develop customer relationships, create and optimize the selling process, and identify the main tasks and critical competencies needed in account management. The thesis was ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Culture Leads the Way of the Organisation
(Tampereen ammattikorkeakoulu, 2021) -
Customer acquisition with digital marketing tools
(2020)Digital marketing tools have become a crucial aspect for businesses both online and offline. This Bachelor thesis literature is about digital marketing, its tools, and how they come together to aid in customer acquisition. ... -
Developing service culture to enhance customer experience by improving employee interaction with customers
(2020)The objective of this study is to enhance the service culture of GOGO by improving the interactions employees have with customers. The purpose of this study is to examine the current culture of GOGO and to cross examine ... -
Enhancing customer relationship management : a case company in the aviation and defense industry
(2021)Markkinan konsolidoituminen ja yhä vaativammat asiakastarpeet tuovat kasvavaa painetta systemaattiselle asiakashallinnan osaamiselle nykypäivän yrityksissä. Uusasiakashankinnan ohella etenkin olemassa olevien kannattavien ... -
Fleet customer loyalty analysis and action plan for Volkswagen Service in Finland
(2021)The objectives of this thesis were to analyse the loyalty on the aftermarket among fleet customers of Volkswagen Commercial Vehicles and, along with that, the ones of the importer K-Auto, and to identify fleet customers ... -
Framework for adoption of a CRM system in SMEs
(2022)To become more competitive in today’s market environment, companies must put their customers as their primary focus. It is critical for companies to keep customers satisfied while their demands for high-quality service are ... -
Improving e-commerce service for better customers’ satisfaction : case: Shopee Viet Nam
(2021)This bachelor's thesis was done with the purpose to find out the existing problems for one of the biggest online marketplaces in Viet Nam: Shopee, using theoretical approach. From the findings, suggestions were given for ... -
The key elements of a successful sales process : case AGCO Power Oy
(2021)Over the years, business-to-business relationships have changed from purely transactional into cooperative relationships. Also, sales and buying processes have evolved rapidly in the last ten years. Increasing digitalization ...
