Establishment of a Clothing Company in Finland Based on a University Brand Case: LAMK Apparel Company
Biliba, Arsenii; Mishchenko, Nikita (2017)
Biliba, Arsenii
Mishchenko, Nikita
Lahden ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017053011163
https://urn.fi/URN:NBN:fi:amk-2017053011163
Tiivistelmä
This thesis aims to assist LAMK Apparel Company in its entry into the clothing market, in Finland. Based on country analysis of the two target countries (Russia and Finland), its original business idea is developed together with innovative concepts. Accordingly, the business plan is created to describe an applicable development way for the idea. The authors focus on the process of establishing a clothing company in Finland based on a university brand through the implementation of a business plan. The advanced business plan would require additional studies in future.
The theoretical framework of the research combines four analytic tools implemented when building the business idea. The PESTEL analysis is used with the purpose of exploring appropriate countries for the companys’ operations. The SWOT analysis is used in order to examine the case companys’ strengths, weaknesses, opportunities and threats to adopt the existing business environment. The 7S Framework is conducted in order to open up the companys’ inner structure. The initial business plan, named Business Model Canvas, is represented as the core part of the business.
The qualitative research method is applieded to this thesis. During the whole research process, paper reviews and interviews are taken into consideration. Origins used in the congregation of the research data for the theoretical part are written sources such as articles, books, journals and information collected from various internet sources.
Finally, the main issues of the companys’ establishment have been solved, target market has been chosen and investigated, target group has been analysed, business idea has been accepted and the business plan has been completed. Certainly, the business might require time and investments as well as challenges to complete, but it is decisive for the case company to accept it, develop and enter the market.
The theoretical framework of the research combines four analytic tools implemented when building the business idea. The PESTEL analysis is used with the purpose of exploring appropriate countries for the companys’ operations. The SWOT analysis is used in order to examine the case companys’ strengths, weaknesses, opportunities and threats to adopt the existing business environment. The 7S Framework is conducted in order to open up the companys’ inner structure. The initial business plan, named Business Model Canvas, is represented as the core part of the business.
The qualitative research method is applieded to this thesis. During the whole research process, paper reviews and interviews are taken into consideration. Origins used in the congregation of the research data for the theoretical part are written sources such as articles, books, journals and information collected from various internet sources.
Finally, the main issues of the companys’ establishment have been solved, target market has been chosen and investigated, target group has been analysed, business idea has been accepted and the business plan has been completed. Certainly, the business might require time and investments as well as challenges to complete, but it is decisive for the case company to accept it, develop and enter the market.