"Chu, Phuong Anh" - Selaus tekijän mukaan Turun ammattikorkeakoulu
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Factors influence customer satisfaction in mobile commerce : a research on Vietnamese mobile users
Chu, Phuong Anh (Turun ammattikorkeakoulu, 2015)Mobile commerce – a relative new commerce mode, has become a major topic for many researchers. Along with it, measuring customer satisfaction in m- commerce is important for a wide range of firms, for it is a key element ...