"Xu, Yan" - Selaus tekijän mukaan Turun ammattikorkeakoulu
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The research analysis of the green label's impact on the consumer purchase behavior
Xu, Yan (Turun ammattikorkeakoulu, 2013)Nowadays, environmental protection has drawn more and more people’s attention. Therefore, many companies take Green Marketing as an important marketing strategy in order to sustain their own advantages in the fiercely ...