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Transforming into an agile organisation
(2020)
The twenty-first-century market has its challenges. The fourth industrial revolution brought digitali-zation what made the business environment ever-changing, the power of social media created better-knowledged customers, ...
Engaging generation Z customers in coffee house industry : Comparative analysis of the Vietnamese and Finnish markets
(2020)
This thesis concentrated on finding and analysing generation Z customers’ characteristics in coffee house industry,and on how to engage them into the services offerings and operation.Generation Z is expected to play an ...