Web-based P2P Rental Services
Zeller, Catharina (2020)
Zeller, Catharina
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020112524283
https://urn.fi/URN:NBN:fi:amk-2020112524283
Tiivistelmä
The aim of this thesis was to study the phenomenon of web-based p2p services as a part of the sharing economy with focus on influencing factors on the adoption and diffusion of such innovations. Moreover, current familiarity and usage rates, as well as the potential for the adoption of p2p rental services in the sectors of holiday accommodation, car rental, and credits in Finland and Germany were examined.
In this thesis, secondary research was used to gather background information on the development of the sharing economy as well as p2p rental services, but also to give an overview of consumer buying decision making and innovation adoption processes. Primary research in form of a quantitative survey was used to collect data regarding familiarity, use, and future potential of p2p rental services in Finland and in Germany as a basis for comparison.
The data gathered through the surveys in Finland and in Germany showed similarities and differences regarding the status and influencing factors of the adoption of the three p2p service sectors in focus of this thesis. Moreover, an analysis of current issues in the sector of p2p rental services revealed undesired impacts of p2p rental services.
In this thesis, secondary research was used to gather background information on the development of the sharing economy as well as p2p rental services, but also to give an overview of consumer buying decision making and innovation adoption processes. Primary research in form of a quantitative survey was used to collect data regarding familiarity, use, and future potential of p2p rental services in Finland and in Germany as a basis for comparison.
The data gathered through the surveys in Finland and in Germany showed similarities and differences regarding the status and influencing factors of the adoption of the three p2p service sectors in focus of this thesis. Moreover, an analysis of current issues in the sector of p2p rental services revealed undesired impacts of p2p rental services.