"Nelson, Isabel" - Selaus tekijän mukaan Yrkeshögskolan Arcada
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Is the Future of Personal Care Product Packaging Gender Neutral?: a Comparative Study on the Consumer Perceptions of Gendered Packaging by Generation Z and Generation X
(2022)Traditional gender roles and stereotypes are changing yet certain industries rely on these stereotypes in their marketing, such as the personal care product industry and its common usage of gender-specific packaging. ...
