"basketball" - Selaus asiasanan mukaan Jyväskylän ammattikorkeakoulu
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Fan Engagement and Motivating Factors to Attend Live Basketball Games Among Generation Y and Z Consumers : Case Kouvolan Kouvot ry
(2021)Kouvolan Kouvot has been one of the most successful basketball organization in Finnish basketball for a long time, and the organization has gained a strong fanbase over the years. In its’ own area in the city of Kouvola, ... -
The Potential of Social Media on the NBA
(2023)The extensive use of social media provides opportunities to deal with fans for sports organizations, which may improve the team's sense of identity. This study aims to contribute the latest research by checking the platforms ... -
US NBA Influence on French Basketball: investigating the impact of the NBA marketing techniques on French basketball clubs as Perceived by their Professionals and Fans.
(2023)The National Basketball Association (NBA) is one of the most powerful sport leagues in the world. Understanding NBA marketing strategy is the point of departure of many sport leagues or clubs willing to become more powerful. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad
