"fashion sector" - Selaus asiasanan mukaan Jyväskylän ammattikorkeakoulu
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Impact of Instagram on Generation Z Consumer Buying Behavior within the Fashion Industry
(2024)This thesis investigates Instagram's significant impact on Generation Z's fashion sector (especially fast fashion and luxury) buying behavior. Instagram, a Social Media (SM) platform that has permeated every aspect of daily ... -
Impact of Social Media Influencer’s Characteristics on Consumer Purchase Intention and Behavior in French Luxury Fashion Brands
(2024)This research investigates the influence of social media influencers' characteristics on consumer purchase intention and behavior within French luxury fashion brands. The study employs a deductive approach, utilizing the ... -
The Business Potential of Sustainable Development in the Fashion Industry
(2021)The fashion industry is the second most polluting industry. It releases 1.2 billion tons of greenhouse gases each year, while in our society, sustainable development has become a major economic and social issue. The studies ... -
The Potential of Influencers on Social Media in the Fashion Industry
(2023)The fashion industry has been shaken up for several years by the rise of social networks. A new profession has been created, the world of influencers. Numerous studies have been conducted on this subject while little has ... -
The Potential of Influencers on Social Media in the Fashion Industry
(2023)The fashion industry has been shaken up for several years by the rise of social networks. A new profession has been created, the world of influencers. Numerous studies have been conducted on this subject while little has ...
