A Beginner’s Responsibility Manual for Small Tourism Enterprises Operating on European Islands
Aho, Katriina (2021)
Aho, Katriina
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021102618945
https://urn.fi/URN:NBN:fi:amk-2021102618945
Tiivistelmä
The main purpose of the thesis is to develop a manual on responsibility to small and medium sized tourism enterprises (SMTEs) operating on the islands of Europe. This thesis is a commission from a project called VISIT, which stands for Versatile Islands Cooperating for New Services and Innovation in Tourism. VISIT’s goal is to give tools to European islands for the development of their tourism services. The project sees sustainable tourism as one of the vital conditions to the islands and wants to educate SMTEs about it.
The objective of the thesis and the manual is to simplify usually complex and heavy corporate responsibility literature presenting approachably the definition and instructions. The source material and theoretical framework of the thesis contain literature, studies, and articles of corporate responsibility, sustainability, tourism as an industry, and small and medium sized enterprises. The information of the manual was also gathered from the aforementioned by choosing information that answered the questions of “What?”, “Why?” and “How?”. The needs of SMTEs were identified by studying the literature and the commissioner’s observations. The manual introduces responsibility and sustainability, communicates the benefits of practicing them, gives starting guidelines, and offers concrete responsibility actions.
The objective of the thesis and the manual is to simplify usually complex and heavy corporate responsibility literature presenting approachably the definition and instructions. The source material and theoretical framework of the thesis contain literature, studies, and articles of corporate responsibility, sustainability, tourism as an industry, and small and medium sized enterprises. The information of the manual was also gathered from the aforementioned by choosing information that answered the questions of “What?”, “Why?” and “How?”. The needs of SMTEs were identified by studying the literature and the commissioner’s observations. The manual introduces responsibility and sustainability, communicates the benefits of practicing them, gives starting guidelines, and offers concrete responsibility actions.
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