Cold Email Marketing Effectiveness and Localisation in Esports
Hardy, Lutfil (2021)
Lataukset:
Hardy, Lutfil
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121726663
https://urn.fi/URN:NBN:fi:amk-2021121726663
Tiivistelmä
Recently, Techsembly, an eCommerce and SaaS localisation solution company, has reached its second anniversary. Celebrating this anniversary, Techsembly has announced that they are looking into marketing their products and services into other industries. Unfortunately, Techsembly has not contacted or marketed its products and services to esports stakeholders. Furthermore, neither Techsembly staff members know much about esports or the market. Therefore, the author saw this as an opportunity to conduct his own research.
The author has narrowed and planned the research approach to examining cold sales email marketing strategy using a representative company, Techsembly, to reach out to esports stakeholders. A more scholarly and theoretical approach to the research was "Are esports stakeholders willing to localize with Techsembly's products and services when using cold email strategy?"
With the question being established, the purpose of this research question must be understood. The author has concluded that the research aims were to discover possibilities and theories of a new marketing plan converging between localisation and esports.
The thesis begins by encompassing the possibility of whether esports stakeholders would have a different outcome if they used a different marketing approach. The author then analyses the theory and background of Techsembly, esports stakeholders, Localisation, multi-store eCommerce, marketplace SaaS solution, and cold email marketing strategy. Later, there was discuss the methodology and the tools used in the research process. The tools discussed were Lusha, Esports Charts, LinkedIn, and Google Mail and how they are all linked together and operated.
As for the data collection, the data was measured by the number of responses we received from the con-tacted esports stakeholders. It was then organized and recorded in an excel worksheet. Finally, analyzing and converting the data into a pie chart provided more visual insight into the results.
However, the results of the author were not as expected. None of the represented esports organizations have responded to the emails. This resulted in the cold email strategy being ineffective, and esports organizations were unwilling to localize with Techsembly's products and services.
The author has narrowed and planned the research approach to examining cold sales email marketing strategy using a representative company, Techsembly, to reach out to esports stakeholders. A more scholarly and theoretical approach to the research was "Are esports stakeholders willing to localize with Techsembly's products and services when using cold email strategy?"
With the question being established, the purpose of this research question must be understood. The author has concluded that the research aims were to discover possibilities and theories of a new marketing plan converging between localisation and esports.
The thesis begins by encompassing the possibility of whether esports stakeholders would have a different outcome if they used a different marketing approach. The author then analyses the theory and background of Techsembly, esports stakeholders, Localisation, multi-store eCommerce, marketplace SaaS solution, and cold email marketing strategy. Later, there was discuss the methodology and the tools used in the research process. The tools discussed were Lusha, Esports Charts, LinkedIn, and Google Mail and how they are all linked together and operated.
As for the data collection, the data was measured by the number of responses we received from the con-tacted esports stakeholders. It was then organized and recorded in an excel worksheet. Finally, analyzing and converting the data into a pie chart provided more visual insight into the results.
However, the results of the author were not as expected. None of the represented esports organizations have responded to the emails. This resulted in the cold email strategy being ineffective, and esports organizations were unwilling to localize with Techsembly's products and services.