"Qyqalla, Azemine Denisa" - Selaus tekijän mukaan Metropolia Ammattikorkeakoulu
-
How do brands manage their reputation online, given consumers’ ability to direct discussion of the brand?
Qyqalla, Azemine Denisa (2023)In competitive marketplaces, strategic planning guides operations to attain the ultimate aim. Media and increased interaction in online brand marketing make reputation management programs essential. However, content and ...