"objectives" - Selaus asiasanan mukaan Metropolia Ammattikorkeakoulu

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    • Sales Management Tool for ABB Oy 

      Kalaja, Kimmo (2022)
      The objective of this thesis was to create a performance management tool for the Area Sales team of ABB Oy, Motion Local Sales Unit. This was to be done by researching what sales management metrics are currently considered ...

    • The Implementation of Integrated Marketing Communications in the Automotive Industry 

      Yu, Ping (2022)
      The objective of this thesis was to investigate how automotive brands are implementing Integrated Marketing Communication (IMC) to enhance their brands and ensure customers purchase their products or services. Qualitative ...