"Wan, Tong" - Selaus tekijän mukaan Lapin ammattikorkeakoulu
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Analyzing the relationship between Customer Satisfaction and Customer Loyalty : Case: Ritz-Carlton Guangzhou
Wan, Tong (Lapin ammattikorkeakoulu, 2015)This research aims to analyze the relationship between customer satisfaction and customer loyalty. The first objective of this research is to study the concepts of customers’ satisfaction and loyalty and discover the factors ...